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HEB Quest for the Texas Best

Ten years ago, H-E-B introduced an exciting program called H-E-B “Quest for Texas Best,” which is an opportunity for local, small, women and minority food, beverage and non-food suppliers to have their items considered for our shelves. The top finalists have a chance to win substantial prize money for finishing in the top four. I’m happy to say that many of the entrants’, finalists’ and winners’ products have been placed on H-E-B shelves to date and are building sales momentum.

Since launching the contest in 2014, H-E-B has reviewed more than 5,500 samples of the most creative and mouthwatering Texas-made food and beverages, deemed more than 960 unique products worthy of shelf placement and awarded nearly $2 million in prize money, marketing, supplemental support, and mentoring.

The open solicitation for product ideas will start on February 22nd through April 6th, 2023 at 4:59:59 p.m. Interested food and beverage suppliers will have a chance to use our online portal to submit their exciting products and creative ideas. Like the past nine years, H-E-B Business Development Managers will cull through the entries. The top finalists will present to a panel of judges, who will determine the Grand prize, 1st, 2nd, and 3rd place winners, which is slated for the August timeframe.



April 6
8:00 am - 5:00 pm
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